Technical SEO that delivers a measurable result: more visibility on Google and in AI answers.
I find what is holding your site back in search and fix it, page by page.
New content ships every day, and traffic is still sitting at the crossroads. The reasons pile up: an incomplete hreflang network that sends the wrong version of the site to the wrong market, redirect chains left over from a migration, slow rendering that serves the bot an empty page, duplicates on parameter URLs, recommendations that sit in a ticket for months.
Six areas, as part of an in-house team or as an external consultant
Four years on WordPress sites in the iGaming and crypto industries. Regulated, fast-moving and always at scale. Here is where I am most useful.
Screaming Frog, JetOctopus and Lumar a report ranked by impact, not by error count.
What Googlebot actually crawls, how often, and where the budget leaks. Conclusions from server logs, not from assumptions.
Setting up and validating hreflang networks for sites across multiple languages and markets.
Canonical logic, internal linking, redirect clean-up and control over what is allowed into the index at all.
Checks before and after a deploy, staging verification and validation of SEO-critical elements during a migration.
Recommendations turned into tickets developers can execute, with a clear definition of done.
A realistic order; each step opens the next
Start with the smallest scope that answers the question. We can always expand; going the other way rarely makes sense.
A complete picture of the site and a prioritised plan the dev team can execute.
The audit is the start. This is the part where things actually get implemented and maintained.
When there is no site yet, or the current one is not worth saving: I design and set it up so the foundation is right from day one.
The same processes I use with clients, written so you can apply them without me. Download instantly after purchase.
I look at the site before the call. If I see something obvious, you will hear it in the first five minutes, whether or not we end up working together.